Find out what how to make your offer unique from everyone else’s, no matter what industry you are in.
In virtually ANY sales transaction the customer is listening for the answer to four questions:
1. What are you trying to sell me?
2. How much is it going to cost?
3. Why should I believe you?
4. Ultimate question: What is in it for me?
All four of these can be answered by two simple pieces of information. If you have a narrow and well identified target market (what we call a hedgehog), that’s not enough. You may have their attention by being narrow and specific, but you won’t hold it if they don’t understand your offer quickly.
What will you and your business gain from being a part of such a transformational discussion? Let’s find out!