Business Leaders Insight Podcast

A podcast from the Crankset Group.



How to Have an Effective Buying Conversation

Chuck Blakeman with Tom Fanning, Kelley Beaudoin, and Stephanie Brook Mercer, 06.16.15


We had three great, knowledgeable business owners at our Business Leader’s Insight lunch you won’t want to miss. They have all mastered the art of the buying conversation and shared their tips with our local audience – and now you, too!

None of us want to be SOLD, but we all want to buy things…

Listen and learn:
· How to get people to trust us enough to want to buy from us
· Best language to use when setting up the appointment
· Why serve, don’t sell is your best solution to making more money
· The only Four Buying Questions you’ll ever have to ask to be more successful
· When/How to Make Your Offer
· How to easily ask for a referral

Our Panel of Successful Business Owners includes:

Tom Fanning, Founder and Visionary behind Boomzaa. With a strong background in values-based, high performing leadership…much of it across 30 years in the real estate, resort, and hospitality industries, Tom is pioneering a new type of socially vibrant, smaller-scale residence “community” concept…communities of people, not houses. From Vail to Breckenridge and Dallas to Denver, his experience includes on-site general management and corporate culture development, national multi-site hotel portfolio responsibility, and optimizing executive level team performance.

Kelley Beaudoin started her ConferenceDirect business in 2007 and has 25+ years experience in Hotel/Hospitality and Convention Planning. Her event/planning experience spans both corporate and association clients with on-site conference management of meetings ranging from 10-16,000 attendees. Kelley builds amazing relationships with her clients, serving them beyond their expectations. She is a huge fan of Crankset Group and is eager to share with you why having the right buying conversation is invaluable.

Stephanie Brook Mercer used the Crankset principles to build a boutique real estate firm that takes a holistic and wholehearted approach to serving first-time homebuyers. In Light Properties seeks to build life-long relationships and are as invested in their client’s life goals as they are; finding space to live that gives them room to dream.
Having reached her BMD, Stephanie has begun work on her Big Why, The Goddess Garden. This organization seeks to bring girls into their own power through the knowing and actualization of their authentic self.

Stop wasting unnecessary time and effort trying to get new clients. Instead join us in learning the simple mechanics of an effective buying conversation and see what a difference it can make to your bottom line.

What will you and your business gain from to such a transformational discussion? Let’s find out!

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