Business Leaders Insight Podcast

A podcast from the Crankset Group.



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The Cure for the Common Cold Call

Chuck Blakemen 9-16-2014


This is a transformational discussion as our distinguished panel of local business owners share how they have doubled and even tripled their income in as little as 90 days.

Are you ready for a steady stream of potential clients? Then ask yourself if you are you making decisions based on where you are, or on where you want to be. These successful business owners will share with you:
• What actions you need to take to double your income
• What mindset or specific habits you would have to change
• What concrete, measurable actions you need to take
• What may be your ONE biggest obstacle to doubling your income and what you can do to over come it

Come learn how to significantly increase your sales revenue by:
• Finding the RIGHT potential clients
• Knowing the importance of Serve, don’t sell
• Asking the four Buying Questions
• No more Networking
• Never making another Cold Call
• Asking for referrals the right way
• Going after the Golden Goose and NOT the golden egg
• Knowing your first Domino
• Then getting clarity of your Leading Indicator of Success

Joe Axne is the owner of IT-Guru, which is a Denver based IT Partner focusing on Veterinary Clinics and Hospital’s with at least two doctors or 3+ exam rooms. IT-Guru provides a technology parachute for these clinics and hospitals where they can guarantee recovery from a failed server within 1 hour. This way the staff stays productive and the clinic can continue to see patients and perform the care needed for our furry friends! Joe is new to the Crankset community, but has been in business since 2004.

Bill Simmermon is a Financial Professional and Retirement Planning Specialist with AXA Advisors, LLC. Bill has been with AXA for over 6 years and specializes in working only with successful business owners who want to preserve and pursue more value from their businesses in a more tax efficient manner.

Sarah Lampard is the owner of Avalue Insurance, an independent broker for business, auto, home and life insurance products. Sarah grew her revenues by 63% last year by managing her referral base and taking care of her clients. In addition to home and auto insurance, she specializes in commercial insurance for business owners and non-profits. She is once again a recipient of the 5280 Five Star Home and Auto Insurance Professional Award and will appear in the September issue of the 5280 magazine.

What will you and your business gain from being a part of such a transformational discussion? Let’s find out together!

Download Audio (122.5 MB)

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3 Huge Mistakes Most Entrepreneurs Make That Cripple Steady Revenue Growth

Chuck Blakemen 8-26-2014


(Hint: They Aren’t What You Expect)

If you are ready to lead your business to abundance and significance, join us as Chuck Blakeman, Chief Transformation Officer with Crankset Group interviews Tommi Wolfe, entrepreneurial mentor and coach.

Tommi Wolfe: The Startup Expert, guides entrepreneurs to build their dream businesses, fill them with clients and create deep six figures fast, even when they have tried everything before and failed. Clients hire her for her business smarts, trust her for her heart, and create six-figure businesses when they take inspired action.
Take part in this life-changing discussion and learn:
· The mindset that stops business revenues from climbing
· 6 powerful new shifts to create abundance and freedom in your business and personal life
· The #1 technique that you MUST implement in your business to master a reliable, repeatable client attraction process
· A plan to get off the treadmill of crazy, hard work with disappointing results, and onto the road to financial and personal freedom, and work that leaves a legacy
· 2 game-changing business templates
It is a huge disservice to yourself and your business to keep struggling. Get the tools and techniques you need to finally create consistent double- digit revenue growth each year.
What will you and your business gain from being a part of such a transformational discussion? Let’s find out together!

Download Audio (116.4 MB)

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We Give You Permission to Say, “I Don’t Know”

Julia Gentry 8/12/2014


We are all recovering rugged individualists

Stop being a hostage to your business! We can’t possibly know EVERYTHING there is to know about owning and growing a successful business. Do you have it all figured out?

We believe the Rugged Individualist is a bad Industrial Age idea. Business owners should live in Committed Community, and those that do make more money in less time and are more successful.

Julia Gentry, one of Crankset Group’s stellar facilitators, will lead this interactive discussion and encourages all who attend to bring one bottleneck: An “I don’t know” issue with their business, with the goal of walking away with clarity on that one thing. A bottleneck is just something that is standing in your way of growing a Mature Business. It isn’t necessarily a problem, it can be a challenge, opportunity or issue that you are stuck on or want outside eyes for ideas. This advice from other business owners is invaluable and can leave you with that “aha moment” that totally changes the way you do business.

Examples might be:
• Is my mission statement strong/clear enough?
• Is my hedgehog/niche specific enough?
• How do I “activate” my Lumberjacks?
• Who do I hire first- sales or admin?
• What number should I be tracking?
• How can I delegate better?
• Where are my Gold Veins?

Everyone would benefit from being in a Committed Community of business owners where they have the safety to say three magic words, “I don’t know.” If you want your business to grow quickly, put aside the rugged individualist and accelerate the growth of your business by meeting with others who also don’t know everything. We’re much more likely to be successful, and more quickly, if we get regular input and ideas from others.

How will your business be transformed by attending? Come find out!

Download Audio (105.4 MB)

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Are You Playing The Business Owner’s Game, Or Just Producing Income?

Chuck Blakeman 07-22-14


Are You Playing The Business Owner’s Game, Or Just Producing Income?

Don’t stay stuck in survival mode. See how two questions gave two owners more time and money.

Why don’t we get off the treadmill? Because we’re asking the wrong questions.
When we do things, we are usually asking the obvious – “How do I do this?” But instead of asking “How do I do this?”, there are two other much more important, yet very simple questions to ask that will lead to getting off the treadmill – Freedom.

You need to be playing the Business Owner’s Game. If you just ask these two questions of yourself on a regular basis, you are much more likely to build a business that makes money while you’re on vacation. You don’t necessarily even need to hire someone to take things off your plate. Come discover other tools for building a great business.

Join us as our panel of experts discuss how they can help you fill in the gaps in your business and assist with the things that are way beneath your pay grade. They can save you not only time, but money as well.

Colin Thomas is a co-founder and visionary of Team 80, a firm that empowers entrepreneurs to focus on their passion and outsource the rest. He is an efficiency and ‘highest and best’ expert and always looks to leverage cloud-based technology to systematize the non-revenue generating side of growing businesses.

Patrick Johnson is the co-owner of Investment HR, Inc. Their team of professionals provides Talent Acquisition Services, HR Outsourcing and HR Vendor Relations to the small business community. Investment HR was founded in 2007, but truly launched operations in 2010. Patrick has been involved with The Crankset Group since its creation, and started his company with many of the Crankset principles already in place.

Come learn:
• How to play the Business Owner’s game and become a Business Owner, not a job owner. Figure out how to cover for the things you don’t naturally want to do.

• How to discover “the highest and best” use of everyone’s time, not just yours (Yield Per Hour: YPH)

• How to use Freedom Mapping to help you do things for the last time and as a result, gets you off the treadmill.

We call this a trapeze moment – the only way to get to the next trapeze is to let go of the one you have a death grip on. There are many trapeze moments in business, but figuring out how to play the Business Owner’s Game is a big one.

No biggie – it’s just your freedom and your life that are at stake.

What will you and your business gain from taking part in this informative and transformational lunch? Join us and find out!

Download Audio (65 MB)

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The Business Success Train

Chuck Blakeman 7-8-14


The Business Success Train

Don’t let this train leave the station…All Aboard!

If you were trying to get an old steam engine going to move the train, would you put the coal in the caboose or in the engine’s firebox? Does it make any sense at all to put the coal in the caboose? It’s not the way a train works and it’s not how business works, yet in business we put our coal in the caboose all the time, and what a surprise, all it does is weigh us down.

We have limited time, money and energy, and the last thing we can afford is to focus any of it on the wrong thing. But there are so many options, it’s easy to do. As with all profound things, it’s a simple idea. Come to the Business Leader’s Insight Lunch and leave with a simple tool – The Business Success Train – that will give you the visual illustration you need to avoid wasting your precious resources.

How will your business be transformed by attending? Come find out!

Download Audio (57.6 MB)

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How to Crank Up the Value of Your Business

Chuck Blakeman 6-24-14


This will be a VERY special BLI lunch that you won’t want to miss. Join us as Chuck Blakeman, Chief Transformation Officer with Crankset Group interviews Kirk Oetken, someone who has always been intentional about building a mature business. And Kirk’s diligence has paid off…big time!

Kirk Oetken has been the President and CEO of Summit HR & Payroll since 2007. Summit has grown to a western regional company and is currently expanding to the east coast. Summit provides resources to midsized companies as well as affiliates that are able to resell Summit’s services on the local level. Summit strives to bring three core values to the marketplace: integrity, efficiency and collaboration.

Summit gained access to a national brand that was interested in merging. Thanks to the Crankset model, the processes, the tools, and culture model have been in place to attract this merger. Through the evaluation, it was apparent that the strategic planning, the freedom mapping, and the company culture was the differentiator in this process. This merger will help Summit with partnerships that are nationwide with a local presence. The Crankset tools created the opportunity for Summit to create a future with new partnerships that were previously inaccessible.

Kirk will share his inspirational journey with us. How did he take Summit from being a local company to one that is quickly expanding nationally?

Come learn:
• How to apply the necessary tools and processes to your business
• The few simple things that lead to rapid business growth
• Ways to increase the value of your business: for yourself, for investors or for mergers/acquistions

What will you and your business gain from being a part of such a transformational discussion? Let’s find out together!

Download Audio (58.3 MB)

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The One Thing

Chuck Blakeman 6-10-14


Success in Your Business Relies on Only ONE Thing

Chuck has been consumed for years with the question, “What makes some people successful in business, while others struggle?” In the last couple months it has begun to come together as possibly just ONE thing, and ONLY ONE thing.

If you know Chuck, you know he doesn’t believe in quick and easy fixes, silver bullets, or “three magic steps” – all of which sell false hope to those looking for the easy road.
But what if there truly is just one simple thing that we could all focus on everyday, that could ENSURE success? Is it possible? It just might be.

Over the years Chuck has identified key success attributes like Vision, Commitment to a Goal, Speed of Execution, Time in Market, Lifetime Goals, The Law of Intentionality, Conation and many others. But what if all of them are simply bits and pieces of The ONE Thing?
Possibly the subject of a future bestselling book, we want you to come on Tuesday, June 10th to engage in a highly interactive discussion of what could be The ONE Thing that will make people

successful. Together we will brainstorm, work together and test The ONE Thing, to put this simple and groundbreaking principle to work for you in your business.

How will your business be transformed by attending? Come find out!

Download Audio (56.4 MB)

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SEX IN THE CORNFIELD

Chuck Blakeman 5-13-14


Building a Sales and Marketing Process

How is building a great sales and marketing process like sex in the cornfield? Get your mind out of the gutter… it’s nothing like what you’re thinking.
Nebraska is known for two things: corn and football players. There will be no football players involved in our conversation. We’re going to talk about how one guy won the Nebraska State Fair sweet corn category three years in a row, an almost impossible feat in such a competitive state. And then we’re going to see how simply his success principle (sex in the cornfield), applies to building a great sales and marketing process.
At the Business Leader’s Insight Lunch we’re going to find out how raising world class corn and building a great sales and marketing program hinge on the very same principle. Once you’ve learned it, you’ll never forget it.

Download Audio (64.1 MB)

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Proof that an Ordinary Person Can Build an Amazing Business

Chuck Blakeman 4-22-14


Proof that an Ordinary Person Can Build an Amazing Business

April 22, 2014

This will be a VERY special BLI lunch that you won’t want to miss. Join us as Chuck Blakeman, Chief Transformation Officer with Crankset Group interviews Alan Wyngarden, one of Chuck’s favorite people and a very successful local business person.

Alan Wyngarden has been in the mortgage business for the last 20 years and continues to do mortgages every day. He has a wonderful wife Barbara and two great teenage sons. Thanks to Chuck’s words of wisdom four year ago, he started Applewood “Our House”. They now have three memory care group homes with 35 employees and are making a difference in their lives and the lives of their residents who all have Alzheimer’s or related issues. Alan continues to learn every day and applies the principles he learned in 3-5 club.

Alan will share his journey as a business owner with us, what he did before starting his mortgage business, how he started and ran that business, then built two more unrelated businesses. Today, Alan has a few dozen Stakeholders and an amazing story of success in multiple industries.

Why did Alan go from building a small mortgage business that provided a personal income to a number of businesses that employ dozens of people? What were the very few things he discovered that he needed in order to build these successful businesses? How was it possible to also get a healthy personal life, too?

Come learn:
• How to experience true FREEDOM in life and business
• The few simple things that lead to rapid business growth
• Ways you can get off the treadmill
• How to get back to the passion that brought you into business in the first place
• How to build a business without much knowledge in that area
• That anyone can build a successful business

What will you and your business gain from being a part of such a transformational discussion? Let’s find out together!

Download Audio (64 MB)

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How to Build a Business - Lyric Turner

Chuck Blakeman 3-25-14


Proof that an Ordinary Person Can Build an Amazing Business

March 25, 2014

This will be a VERY special BLI lunch that you won’t want to miss. Join us as Chuck Blakeman, Chief Transformation Officer with Crankset Group interviews Lyric Turner, one of his very favorite business advisory clients that he first met only four years ago. Lyric will share her amazing business journey with us.

As a mother with young children, she left her business in Washington D.C. and moved to Denver four years ago when her husband accepted a great job here. Even though she is hardly ever there, today, that D.C. business has grown from a tiny enterprise to a multi-million dollar company. Lyric now works three days a week from her home in Denver and gets all the time she wants with her kids.

Lyric learned the simple truths of building a business that makes money when you are not around, is committed to playing the Business Owner’s Game, and now has a business that makes both TIME and MONEY, all from 2,000 miles away! She’s now starting two other businesses, both also in D.C.

What was Chuck’s advice to her along the way? What beaver dams did Lyric encounter? How did she go from wanting to give up on her company to now owning three great businesses?

Come learn:
• How to experience true FREEDOM in life and business
• The simple things Lyric did to build her successful businesses
• Ways for you to get off the treadmill like Lyric did
• How to get back to the passion that brought you into business in the first place
• How to resurrect a business you thought was dead
• That anyone can build a successful business

Lyric Turner is the owner of Red House Staging & Interiors, a real estate staging and redesign company based in Washington, DC. Lyric successfully runs the company from here in Denver with a staff of 24 in DC and her Accounting Manager here in Denver. Started 8 years ago, Lyric has grown Red House steadily every year with this current year bringing in a new wave of explosive growth. Red House Staging is the largest and most successful staging company in the DC metro area for the past 3 years running and is most likely the largest staging company in the mid-Atlantic region. Lyric has been a One2One client of Chuck’s for over 4 years.

Lyric’s story promises to be both inspirational and enlightening, because you’re going to see that Lyric is normal, and got where she is by following some simple rules of business. You will no doubt leave with suggestions for your own business that will get you that much closer to living YOUR Ideal Lifestyle.

The formula to building a successful business isn’t that hard, but we just have to apply it…Know where you’re going, when you want to be there, how you’ll get there, and what you need to do today to get the end result.

What will you and your business gain from being a part of such a transformational discussion? Let’s find out together!

Download Audio (62.8 MB)

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Law of Intentionality

Chuck Blakeman 3-11-13


The Law of Intentionality
There’s been a lot of Laws, Secrets, and Three Easy Steps running around the business world for years. Unfortunately most of them find their allure in telling you how much easier it will be to get what you want by just following their Three Easy Steps. It doesn’t work that way.
The keys to success ARE actually quite simple, but they are not easy.
If you want to run a successful business, you’ll do these five things associated with the Law of Intentionality, and we’ll see why “struggle” is so fundamental to building a successful business, and why we should see it much differently than we do.

Find out:

1) Why there are more quotes throughout history on “persistence” than any other subject.
2) Why the traditional business success advice you’ve gotten is likely so wrong.
3) How an old Indian proverb can be so right about business.
4) The five simple (but not easy) things you can do that will make you successful.

Be intentional and get “utter clarity” on a few simple things.

Download Audio (59.8 MB)

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How to Structure Your Business Entity and Why It’s so Important

Chuck Blakeman 2-25-14


Are you an S-Corporation? An LLC? Reporting on a Schedule C? Why? Do you have any idea how the way you’re structured is affecting your profitability, your taxes, or your Stakeholders.

Even if you already set up your business structure years ago, you NEED to be at this lunch. You could be making things a lot more difficult for you right now, and much more difficult later.

Selecting a business structure is one of the most important decisions that will impact your business today and for years to come.

Come learn:
• How taxes and profitability work (or don’t work) for all the possible structures
• Why being a sole proprietor is not necessarily a good structure for a business
• The difference between a Schedule C, LLC, Partnership, C-Corp and S-Corp and which one is right for you (& why C-Corp is RARELY good)
• A new way to incorporate: B-Corp (Benefits Corp)
Chuck Blakeman, Chief Transformation Officer of Crankset Group will be leading a panel of successful, expert business owners including:
Michael Sandstrum is the founder of Sandstrum Law, which handles approximately 90% of a business owner’s legal needs. Sandstrum Law is dedicated to protecting the legal, financial and business interests of its clients on both the business transaction and litigation fronts.

Steve Bush is an experienced attorney whose practice emphasizes business startups, commercial transactions, franchises, mergers and acquisitions, and real estate. Steve also helps his clients with their other commercial law needs. He is the author of Introduction to the Exit Transaction, a book to assist both buyers and sellers navigate the complex
process of selling a business.

David Cline is a corporate attorney focusing on formation, governance, and finance for businesses in various industries. He has previously co-founded a few ventures and sits on the Board of Spark Boulder, a nonprofit that runs a co-working space in Boulder and seeks to better integrate the entrepreneurial community with student entrepreneurs.

Come interact with Chuck and our panel of experts to find out the best structure for YOUR business.

What will you and your business gain from being a part of such a transformational discussion?

Download Audio (77.4 MB)

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So What if You’re Talented? Build Your Business Around Tools

Chuck Blakeman 2-11-14


Your talent will only get you so far…

Many business owners get their first taste of success simply by being talented; they’ve got the goods. But the ones that go on to build highly successful companies will not do it on their talent, or even the talent of others. Talent, whether your own or somebody else’s is not the way to build a business.

Is your business a talent show? Does someone in your business have to be “center stage” and show your customers how good they are? It’s tempting to build on “look how good I/we are”. It’s those unique abilities that first allowed you to get ahead. But talent is not a good thing to build a business around.
Come to the Business Leader’s Insight lunch and find out:

- How you can be your creative self while others make the cookies (the story of Ms. Fields)
- How others can paint your Mona Lisa for every new customer, while you focus on the next great product
- The difference between talent and tools, and why tools rule and talent drools
- Three reasons why we rely on talent, when we should rely on tools

Download Audio (59 MB)

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How to Become a Participation Age Company

Chuck Blakeman 1-28-14


HOW TO BECOME A PARTICIPATION AGE COMPANY
Tuesday, November 26, 2013
The Industrial Age is over, but its culture and business practices are still dominating the front office. These outdated management methods are being rejected by the most successful companies.

The Industrial Age gave us a lot of great toys but some very bad business culture. Concepts like manager, employee, retirement, trading time for money, separating work and play, vacation time, office hours, an addiction to benefits, and other Industrial Age diseases still plague the business world.

There is no turning back. The Industrial Age is behind us and the Participation Age is fully upon us. People today want to Make Meaning, not just money.

Don’t be left behind. Come hear how IBM, Best Buy, Zappos and thousands of smaller, even local companies are radically changing the way they approach building their business culture to increase revenue with fewer employees, yet with higher staff retention.

This isn’t your father’s world. Stop leading your company like it is. Come learn:

• Why the traditional business culture won’t do going forward
• How and why to replace the concept of “employee” with “stakeholder”
• How to hire people you’ll never have to manage
• How and why you need to switch from a time-based culture to a results-based culture

Our Panel of Successful Business Owners includes:

Jeff Krommendyk is the Founder of Security First Insurance Agency, offering a complete insurance solution for both your personal and commercial insurance needs. Jeff, along with his partner Tim are managing Security First based on Crankset principles, which has changed the entire landscape of their company, not to mention their lives.

Come interact with Chuck and our panel of experts to find out how they have left behind Industrial Age culture and business practices to emerge as high-growth, vibrant companies in the New Economy.

What will you and your business gain from being a part of such a transformational discussion? Come join us in the Participation Age!

Download Audio (63.5 MB)

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Four Success Myths

Chuck Blakeman 1-14-14


The Four Success Myths

At our Business Leader’s Insight lunch, we will expose the four success myths that get thrown around a lot at the beginning of each new year:
1) New Year’s Resolutions Are A Good Idea – (they are a terrible idea – no exceptions; we’ll prove it)
2) Being Organized Should Be The Goal of Any Successful Person (Never! – We have the stats from studying 2,000 sales people to prove you shouldn’t focus on getting organized – there is some much more important to focus on, including why you need to know the 80/20-20/80 Rule)
3) Being Experienced In Your Industry Is the Road to Revenue (This one might surprise you, but being experience in your industry could be the one thing that keeps you from being successful – we’ll give a dozen famous and local examples to prove it)
4) Be Prepared – The Boy Scout Always Wins (Be Prepared makes a great motto, but we have the research to show it’s not. Being experienced isn’t the key, nor is being well prepared (they’re two different things)
If being New Year’s resolutions are a bad idea, and being organized, experienced and prepared are the key, what is?
We’ll show you research that proves – Success doesn’t come from
1) Making New Goals,
2) Being Organized,
3) Being Experienced, or
4) Being Prepared
It’s one simple thing – ______________ – here’s a hint, it starts with a P.

Download Audio (54.3 MB)

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Why We Shouldn’t Do New Years Resolutions

Chuck Blakeman 1-8-13


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Scarcity Is Abundance: It’s not Woo-Woo Crap

Chuck Blakeman 12-10-2013


SCARCITY VS ABUNDANCE: It’s not Woo-Woo Crap

Tuesday, December 10, 2013

If you want to make more money in less time, you need to be at this very practical lunch.

What is an “abundant-minded” company"? Isn’t that just squishy talk? Not at all. Living in a world of abundance isn’t a hippie concept. It’s for hard core capitalists. Abundance isn’t “take whatever we have, it’s yours”, and scarcity isn’t necessarily “you can’t use that, it’s ours”.

There are three simple tests for business abundance vs. business scarcity. Chuck will share those three action principles, and give context and examples of both abundance oriented and scarcity oriented companies.

Abundant-minded companies make a lot more money than scarcity-minded companies. They also have a greater impact through their products and services, enjoy better relationships, higher Stakeholder retention, and Make Meaning, not just money. Scarcity -minded companies just make money, and most often they have no longevity because of it.

Want to make more money? Come to the BLI Lunch and learn what it truly means to be abundant.

You either live in a world of abundance, or you live in a world of scarcity, and whichever one you choose, effects every decision you make. Come find out how to make more money by building an abundance oriented business!

Download Audio (66.6 MB)

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Why Employees are ALWAYS a Bad Idea

Chuck Blakeman 11-13-13


Tuesday, November 12, 2013

Join us to Celebrate the Launch of our New Book: WEAAABI!

In June of 2012, Chuck wrote a blog post titled, “Why Employees Are Always a Bad Idea” (WEAAABI). It went viral around the world a number of times over many months. When over 2,000 people hit it in Finland alone over seven months later in January 2013, it was time to write the book. Now it’s time to celebrate the launch of it.

At the BLI lunch, Chuck isn’t just going to talk about the book. He will give a quick overview, tell a little about the process of writing the book, give a few anecdotes/experiences he has had with companies already using WEAAABI’s principles, and then open it up to questions about the content, the process of writing, what you can expect from the book, or anything else you’ll want to ask. We’ll offer the book at a great discount at the lunch that you won’t get online or in bookstores.

Why Employees Are Always a Bad Idea will hit book stores just a few days before the lunch. If you’ll already have a copy or if you want to get one at the lunch, Chuck will be glad to sign it for you. Please help us celebrate with Chuck a book that we feel will have a huge impact in the business world in the coming years. He’s already written one best-seller that was named “Business Book of the Year” – this is the launch of another one!

WEAABI tells the story of many companies who have left behind the archaic Industrial Age business practices most businesses are still using, and have moved into the Participation Age where everyone is a Stakeholder, everyone is an “owner”, there are no managers or employees; where Stakeholders are self-motivated, self-organized, and self-managed.

Please help us celebrate WEAAABI! Come to the BLI Lunch!

Download Audio (117.4 MB)

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The Seven Best Marketing Tactics To Grow Your Business

Chuck Blakeman 10-8-13


The Seven Best Marketing Tactics To Grow Your Business
Tuesday, October 8th
What are the seven most successful marketing tactics you can use to grow your business? The good news is that great small biz marketing using these seven tactics costs a LOT less money than bad small biz marketing. The bad news is that almost all seven are counter-intuitive; the opposite of what we’re doing. But that’s easily fixed.
Come to the Business Leader’s Insight lunch to discover:

1) Why the marketing tactics that work for big businesses, like brand recognition, SWOT analysis and competitive comparisons, won’t work for you.
2) Why your marketing isn’t working.
3) That you already have the best marketing information you’ll ever need, and it’s free.
4) The seven best, very simple marketing tactics that are nearly free and that every small or local business should employ.

We look forward to seeing you at the next Business Leader’s Insight lunch!

Download Audio (115.4 MB)

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HOW TO HAVE AN EFFECTIVE BUYING CONVERSATION

Chuck Blakeman 9-24-13


HOW TO HAVE AN EFFECTIVE BUYING CONVERSATION
Tuesday, September 24th
We have three great, knowledgeable business owners at our next Business Leader’s Insight lunch you won’t want to miss. They have all mastered the art of the buying conversation and will be sharing their tips with you.
None of us want to be SOLD, but we all want to buy things…

Come learn:
• How to get people to trust us enough to want to buy from us
• Best language to use when setting up the appointment
• Why serve, don’t sell is your best solution to making more money
• The only Four Buying Questions you’ll ever have to ask to be more successful
• When/How to Make Your Offer
• How to easily ask for a referral

Our Panel of Successful Business Owners includes:

John Geringer is the Executive VP – Client Advocacy with Cedrus Financial. He has been a member of the Crankset community since December 2011 and absolutely loves to push people forward to where they want to go. He specializes in helping sales professionals in the top 1% make smart choices about their money and intentionally have impact in the areas of their life that are more important than money.

Rhiannon Hendrickson is the founder of Orapin Marketing + Public Relations which works with family and founder-owned small business owners who are in business to do what they love. Her firm gets business owners to stop wasting money on marketing efforts that don’t yield results and instead helps them launch a long-term strategy where they can connect the dots directly between the dollars they spend and the customers they get.

Marcus Rice is an Independent Associate with Go Small Biz, a division of LegalShield that focuses specifically on providing affordable legal, growth and development resources for the business owner. Marcus has been a client of LegalShield since 1998 and has been an Independent Associate since 2011.

Stop wasting unnecessary time and effort trying to get new clients. Instead join us in learning the simple mechanics of an effective buying conversation and see what a difference it can make to your bottom line.

What will you and your business gain from being a part of such a transformational discussion? Let’s find out together!

Download Audio (116.3 MB)